Business Marketing
We proudly offer BLA scholars a four-year pathway to business marketing that prepares students for collegiate studies or entry-level career options in marketing.
Through our partnership with CUNY, students may access a variety of College Now courses through this pathway to prepare them for college and earn a few college credits while they are still in high school. These courses, which require proficiency test scores, are free for students.
Who Can Participate?
Any BLA student may apply for this pathway. We do, however, have limited seating. Please apply early to reserve your child’s space.
College Now course opportunities begin in 10th grade.
What Will Students Learn?
Through a sequence of marketing and business classes, students learn a variety of transferable skills including leadership and communication skills, financial literacy, resume creation and interview skills, and a variety of computer applications.
Course Names & Descriptions
Advertising & Public Relations
Using applied knowledge, students in this course develop creative strategies to promote products and services, ideas, and events while exploring consumer behavior and motivations for buying.
Career Exploration/Entrepreneurship
As part of the pathway program, BLA students participate in paid internships and work experiences within their field of study.
Financial Literacy
This senior-level course covers personal finance topics like budgeting, buying on credit, and investing and saving for the future.
Intro to Business & Marketing
This class gives students an overview of the business and marketing industries. It examines basic business and marketing principles while exploring key aspects of leadership, ethical and social responsibilities, and the various careers they might encounter on this pathway.
Principles of Marketing Management
This course studies the practical application of marketing concepts. Students examine the challenges marketers face both at home and abroad while learning about economics and career development.
Social Media & Analytics
Students in this course study the concepts of social media marketing, including its use, ethics, and strategies for functional data generation.
Social Problems
Examining major issues confronting society, students in this course explore the constructs of identity and how that identity plays a role in achieving equity.
Key Contacts
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